Ipanema vs Patagonia: which Nuvemshop theme should you pick?
Side-by-side comparison of price, features, niches and architecture for the Ipanema and Patagonia themes.
| — | Ipanema | Patagonia |
|---|---|---|
| Price | Free | Free |
| Status | Available | Retired |
| Developer | Nuvemshop | Nuvemshop |
| Architecture | New sections editor (drag & drop) | Next generation (high performance) |
| Featured-product showcases | — | — |
| Recommended niches | Apparel, Sportswear, Home & decor, Fashion | Apparel, Fashion |
| Availability | Nuvemshop (Brazil) · Tiendanube (LATAM) | Nuvemshop (Brazil) · Tiendanube (LATAM) |
Only in Ipanema
- New drag-and-drop editor with live preview
- Blocks you can move, hide and duplicate
- Configurable section animations
- Global styles for buttons, fonts and colors
- Custom CSS per section
- Flexible header: logo position, search and announcement bar
- Product showcases for any category
Shared
- Unlimited homepage sections
Only in Patagonia
- Billed as 2× faster than other themes
- One-click text editing
Summary
Pick Ipanema if…
Merchants who want full design freedom without paying for a premium theme or hiring a developer.
Watch out for: Because it uses the new sections architecture, some legacy FTP/Twig customizations do not carry over the same way.
See Ipanema theme details →Pick Patagonia if…
Stores that already run it and prioritize speed. For new stores, Ipanema is the closest alternative.
Watch out for: No FTP/custom code, blog, multi-language/currency, subscriptions, or restricting purchases to registered customers.
See Patagonia theme details →