Patagonia vs Rio: which Nuvemshop theme should you pick?
Side-by-side comparison of price, features, niches and architecture for the Patagonia and Rio themes.
| — | Patagonia | Rio |
|---|---|---|
| Price | Free | Free |
| Status | Retired | Available |
| Developer | Nuvemshop | Nuvemshop |
| Architecture | Next generation (high performance) | Classic (editable via FTP) |
| Featured-product showcases | — | — |
| Recommended niches | Apparel, Fashion | Fashion, Apparel, Accessories, Health & beauty, Home & decor, Textiles |
| Availability | Nuvemshop (Brazil) · Tiendanube (LATAM) | Nuvemshop (Brazil) · Tiendanube (LATAM) |
Only in Patagonia
- Billed as 2× faster than other themes
- One-click text editing
- Unlimited homepage sections
Shared
—
Only in Rio
- Flexible header: logo position, search and announcement bar
- Autoplaying homepage video
- Unlimited homepage banners
- Choose products per row (mobile and desktop)
- Reorderable homepage sections
- Quick add-to-cart from listings
- Editable title, text and button on slideshow banners
Summary
Pick Patagonia if…
Stores that already run it and prioritize speed. For new stores, Ipanema is the closest alternative.
Watch out for: No FTP/custom code, blog, multi-language/currency, subscriptions, or restricting purchases to registered customers.
See Patagonia theme details →Pick Rio if…
Fashion, beauty and home brands that want an elegant storefront at no cost, with lots of control over the top of the page.
Watch out for: Because it is so popular, Rio stores can look alike — lean on your own photography and fonts to stand out.
See Rio theme details →