Ipanema vs Rio: which Nuvemshop theme should you pick?
Side-by-side comparison of price, features, niches and architecture for the Ipanema and Rio themes.
| — | Ipanema | Rio |
|---|---|---|
| Price | Free | Free |
| Status | Available | Available |
| Developer | Nuvemshop | Nuvemshop |
| Architecture | New sections editor (drag & drop) | Classic (editable via FTP) |
| Featured-product showcases | — | — |
| Recommended niches | Apparel, Sportswear, Home & decor, Fashion | Fashion, Apparel, Accessories, Health & beauty, Home & decor, Textiles |
| Availability | Nuvemshop (Brazil) · Tiendanube (LATAM) | Nuvemshop (Brazil) · Tiendanube (LATAM) |
Only in Ipanema
- New drag-and-drop editor with live preview
- Unlimited homepage sections
- Blocks you can move, hide and duplicate
- Configurable section animations
- Global styles for buttons, fonts and colors
- Custom CSS per section
- Product showcases for any category
Shared
- Flexible header: logo position, search and announcement bar
Only in Rio
- Autoplaying homepage video
- Unlimited homepage banners
- Choose products per row (mobile and desktop)
- Reorderable homepage sections
- Quick add-to-cart from listings
- Editable title, text and button on slideshow banners
Summary
Pick Ipanema if…
Merchants who want full design freedom without paying for a premium theme or hiring a developer.
Watch out for: Because it uses the new sections architecture, some legacy FTP/Twig customizations do not carry over the same way.
See Ipanema theme details →Pick Rio if…
Fashion, beauty and home brands that want an elegant storefront at no cost, with lots of control over the top of the page.
Watch out for: Because it is so popular, Rio stores can look alike — lean on your own photography and fonts to stand out.
See Rio theme details →