Idea vs Patagonia: which Nuvemshop theme should you pick?
Side-by-side comparison of price, features, niches and architecture for the Idea and Patagonia themes.
| — | Idea | Patagonia |
|---|---|---|
| Price | Free | Free |
| Status | Available | Retired |
| Developer | Nuvemshop | Nuvemshop |
| Architecture | Classic (editable via FTP) | Next generation (high performance) |
| Featured-product showcases | — | — |
| Recommended niches | Apparel, Home & decor, Accessories | Apparel, Fashion |
| Availability | Nuvemshop (Brazil) · Tiendanube (LATAM) | Nuvemshop (Brazil) · Tiendanube (LATAM) |
Only in Idea
- Two different visual versions
- Choose products per row (mobile and desktop)
- Reorderable homepage sections
- Quick add-to-cart from listings
- Editable title, text and button on slideshow banners
Shared
—
Only in Patagonia
- Billed as 2× faster than other themes
- One-click text editing
- Unlimited homepage sections
Summary
Pick Idea if…
Apparel, home and accessories stores that want a modern, flexible look without complexity.
Watch out for: It is one of the older themes in the catalog; if you want the newest features consider Rio or Ipanema.
See Idea theme details →Pick Patagonia if…
Stores that already run it and prioritize speed. For new stores, Ipanema is the closest alternative.
Watch out for: No FTP/custom code, blog, multi-language/currency, subscriptions, or restricting purchases to registered customers.
See Patagonia theme details →