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Idea vs Rio: which Nuvemshop theme should you pick?

Side-by-side comparison of price, features, niches and architecture for the Idea and Rio themes.

—IdeaRio
PriceFreeFree
StatusAvailableAvailable
DeveloperNuvemshopNuvemshop
ArchitectureClassic (editable via FTP)Classic (editable via FTP)
Featured-product showcases——
Recommended nichesApparel, Home & decor, AccessoriesFashion, Apparel, Accessories, Health & beauty, Home & decor, Textiles
AvailabilityNuvemshop (Brazil) · Tiendanube (LATAM)Nuvemshop (Brazil) · Tiendanube (LATAM)

Only in Idea

  • Two different visual versions

Shared

  • Choose products per row (mobile and desktop)
  • Reorderable homepage sections
  • Quick add-to-cart from listings
  • Editable title, text and button on slideshow banners

Only in Rio

  • Flexible header: logo position, search and announcement bar
  • Autoplaying homepage video
  • Unlimited homepage banners

Summary

Pick Idea if…

Apparel, home and accessories stores that want a modern, flexible look without complexity.

Watch out for: It is one of the older themes in the catalog; if you want the newest features consider Rio or Ipanema.

See Idea theme details →

Pick Rio if…

Fashion, beauty and home brands that want an elegant storefront at no cost, with lots of control over the top of the page.

Watch out for: Because it is so popular, Rio stores can look alike — lean on your own photography and fonts to stand out.

See Rio theme details →

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