Idea vs Ipanema: which Nuvemshop theme should you pick?
Side-by-side comparison of price, features, niches and architecture for the Idea and Ipanema themes.
| — | Idea | Ipanema |
|---|---|---|
| Price | Free | Free |
| Status | Available | Available |
| Developer | Nuvemshop | Nuvemshop |
| Architecture | Classic (editable via FTP) | New sections editor (drag & drop) |
| Featured-product showcases | — | — |
| Recommended niches | Apparel, Home & decor, Accessories | Apparel, Sportswear, Home & decor, Fashion |
| Availability | Nuvemshop (Brazil) · Tiendanube (LATAM) | Nuvemshop (Brazil) · Tiendanube (LATAM) |
Only in Idea
- Two different visual versions
- Choose products per row (mobile and desktop)
- Reorderable homepage sections
- Quick add-to-cart from listings
- Editable title, text and button on slideshow banners
Shared
—
Only in Ipanema
- New drag-and-drop editor with live preview
- Unlimited homepage sections
- Blocks you can move, hide and duplicate
- Configurable section animations
- Global styles for buttons, fonts and colors
- Custom CSS per section
- Flexible header: logo position, search and announcement bar
- Product showcases for any category
Summary
Pick Idea if…
Apparel, home and accessories stores that want a modern, flexible look without complexity.
Watch out for: It is one of the older themes in the catalog; if you want the newest features consider Rio or Ipanema.
See Idea theme details →Pick Ipanema if…
Merchants who want full design freedom without paying for a premium theme or hiring a developer.
Watch out for: Because it uses the new sections architecture, some legacy FTP/Twig customizations do not carry over the same way.
See Ipanema theme details →