Morelia vs Patagonia: which Nuvemshop theme should you pick?
Side-by-side comparison of price, features, niches and architecture for the Morelia and Patagonia themes.
| — | Morelia | Patagonia |
|---|---|---|
| Price | Free | Free |
| Status | Available | Retired |
| Developer | Nuvemshop | Nuvemshop |
| Architecture | Classic (editable via FTP) | Next generation (high performance) |
| Featured-product showcases | — | — |
| Recommended niches | Apparel, Fashion, Home & decor, Food & drink, Accessories | Apparel, Fashion |
| Availability | Nuvemshop (Brazil) · Tiendanube (LATAM) | Nuvemshop (Brazil) · Tiendanube (LATAM) |
Only in Morelia
- Image + text module for your brand story
- Customer testimonials section
- Reorderable homepage sections
- Quick add-to-cart from listings
- Editable title, text and button on slideshow banners
Shared
—
Only in Patagonia
- Billed as 2× faster than other themes
- One-click text editing
- Unlimited homepage sections
Summary
Pick Morelia if…
Independent apparel labels, artisanal food, home decor and accessories brands that rely on social proof.
Watch out for: It has fewer product showcases than Recife or Toluca, so it is not ideal for catalogs with hundreds of SKUs.
See Morelia theme details →Pick Patagonia if…
Stores that already run it and prioritize speed. For new stores, Ipanema is the closest alternative.
Watch out for: No FTP/custom code, blog, multi-language/currency, subscriptions, or restricting purchases to registered customers.
See Patagonia theme details →