Flex vs Ipanema: which Nuvemshop theme should you pick?
Side-by-side comparison of price, features, niches and architecture for the Flex and Ipanema themes.
| — | Flex | Ipanema |
|---|---|---|
| Price | Paid · R$ 799 | Free |
| Status | Available | Available |
| Developer | FlexCommerce | Nuvemshop |
| Architecture | Classic (editable via FTP) | New sections editor (drag & drop) |
| Featured-product showcases | — | — |
| Recommended niches | Apparel, Fashion, Sports, Electronics, Jewelry, Health & beauty | Apparel, Sportswear, Home & decor, Fashion |
| Availability | Nuvemshop (Brazil) | Nuvemshop (Brazil) · Tiendanube (LATAM) |
Only in Flex
- Configurable product card (grid, carousel, horizontal)
- Advanced product page: thumbnails, WhatsApp, badges and testimonials
- Reorderable homepage sections
- Quick add-to-cart from listings
- Editable title, text and button on slideshow banners
Shared
—
Only in Ipanema
- New drag-and-drop editor with live preview
- Unlimited homepage sections
- Blocks you can move, hide and duplicate
- Configurable section animations
- Global styles for buttons, fonts and colors
- Custom CSS per section
- Flexible header: logo position, search and announcement bar
- Product showcases for any category
Summary
Pick Flex if…
Established merchants who want more conversion control without building a custom theme.
Watch out for: It is paid and only offered on Nuvemshop Brazil; support comes from FlexCommerce, not Nuvemshop.
See Flex theme details →Pick Ipanema if…
Merchants who want full design freedom without paying for a premium theme or hiring a developer.
Watch out for: Because it uses the new sections architecture, some legacy FTP/Twig customizations do not carry over the same way.
See Ipanema theme details →