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Flex vs Idea: which Nuvemshop theme should you pick?

Side-by-side comparison of price, features, niches and architecture for the Flex and Idea themes.

—FlexIdea
PricePaid · R$ 799Free
StatusAvailableAvailable
DeveloperFlexCommerceNuvemshop
ArchitectureClassic (editable via FTP)Classic (editable via FTP)
Featured-product showcases——
Recommended nichesApparel, Fashion, Sports, Electronics, Jewelry, Health & beautyApparel, Home & decor, Accessories
AvailabilityNuvemshop (Brazil)Nuvemshop (Brazil) · Tiendanube (LATAM)

Only in Flex

  • Configurable product card (grid, carousel, horizontal)
  • Advanced product page: thumbnails, WhatsApp, badges and testimonials

Shared

  • Reorderable homepage sections
  • Quick add-to-cart from listings
  • Editable title, text and button on slideshow banners

Only in Idea

  • Two different visual versions
  • Choose products per row (mobile and desktop)

Summary

Pick Flex if…

Established merchants who want more conversion control without building a custom theme.

Watch out for: It is paid and only offered on Nuvemshop Brazil; support comes from FlexCommerce, not Nuvemshop.

See Flex theme details →

Pick Idea if…

Apparel, home and accessories stores that want a modern, flexible look without complexity.

Watch out for: It is one of the older themes in the catalog; if you want the newest features consider Rio or Ipanema.

See Idea theme details →

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