Cali vs Idea: which Nuvemshop theme should you pick?
Side-by-side comparison of price, features, niches and architecture for the Cali and Idea themes.
| — | Cali | Idea |
|---|---|---|
| Price | Free | Free |
| Status | Available | Available |
| Developer | Nuvemshop | Nuvemshop |
| Architecture | Classic (editable via FTP) | Classic (editable via FTP) |
| Featured-product showcases | — | — |
| Recommended niches | Art, Home & decor, Fashion, Apparel, Health & beauty | Apparel, Home & decor, Accessories |
| Availability | Nuvemshop (Brazil) · Tiendanube (LATAM) | Nuvemshop (Brazil) · Tiendanube (LATAM) |
Only in Cali
- Irregular (deconstructed) grid
- Image + text module for your brand story
Shared
- Reorderable homepage sections
- Quick add-to-cart from listings
- Editable title, text and button on slideshow banners
Only in Idea
- Two different visual versions
- Choose products per row (mobile and desktop)
Summary
Pick Cali if…
Art, home decor, independent fashion and beauty — brands with strong art direction and original photos.
Watch out for: The deconstructed layout relies on great imagery; with supplier photos it loses its impact.
See Cali theme details →Pick Idea if…
Apparel, home and accessories stores that want a modern, flexible look without complexity.
Watch out for: It is one of the older themes in the catalog; if you want the newest features consider Rio or Ipanema.
See Idea theme details →